Long-form, Shorts & live
YouTube
Channel links, source footage, thumbnail direction, titles, descriptions and review responsibilities.
Plan for YouTube ↗Platform scope
Same idea.
Different possibilities.
A useful publishing plan respects the destination. Explore the context that makes each platform brief easier to review.
EXPLORE THE SCOPE
Where the work goes.
Pages, videos & Reels
Page references, content formats, posting rhythm, moderation context and reupload observations.
Plan for Facebook ↗Artists, catalogs & releases
Spotify
Artist or catalog links, artwork, metadata, release timing and distribution follow-up needs.
Plan for Spotify ↗Short-form distribution
Instagram & TikTok
Clip references, captions, language, audience and the intended publishing context.
Plan for Instagram & TikTok ↗Platform names describe the scope of work. They do not imply a partnership or endorsement.
BEFORE THE HANDOFF
Keep the essentials
within reach.
Assets
List the content, artwork and text already available, plus anything still needing production.
- Source files and reference links
- Formats and missing elements
Direction
Explain the audience, language and tone so the team can understand the creative intention.
- Brand voice and examples
- Known rights and permissions
Approval
Identify who reviews the material and the timing the team needs to understand.
- Review owner
- Publishing rhythm and timezone
LET’S MAKE THE NEXT MOVE